Young people see seniors as the embodiment of a future they’re afraid of and don’t believe can happen to them. The reality is, ageism is inevitable to us all and the only thing we all have in common.

For the launch of CanAge, we wanted young people to see the abuse and neglect of old age before they experience it firsthand.

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Team: Shawn Weidman (Copywriter), Bethina Reichelt (Strategist), Katy van Nostrand (Art Director)

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The Pro Classics offer more support so skaters can ride longer, but skaters think the protection is unnecessary.

By introducing a wellness campaign that aims at rewriting skate culture, we can turn skate or die, into skate forever.

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Team: Andronicus Wu (Art Director), Michael Boatman (Art Director), Jaclyn McConnell

Readers imagine the locations in which novels take place to feel a part of the story.

For Penguin’s 85th anniversary, we’re partnering with Google Maps to launch Penguin Pins, an engaging way for readers to visit the places of their favourite Penguin Classics in the real world.

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Team: Andronicus Wu (Art Director), Arghavan Salehinia (Art Director)

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During the Holocaust, concentration camp prisoners were marked with serial numbers as a way of identifying them. Now, descendants of survivors are getting replicas of their grandparents’ tattoos as a way to carry on their story.

For the 75th commemoration of the end of the Holocaust, Liberation75 collaborates with Inkbox to create semi-permanent tattoo kits where people can adopt stories of Holocaust survivors.

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Team: Raine Mateo Calucag (Art Director), Ryan Cookish (Art Director), Charlie Tran (Copywriter)

Watchible is a campaign that converts TV watchers to book readers. By meeting audiences during their preferred activity - streaming TV and shows - we make it easy for them to incorporate Audible into their lifestyle.